Stadlthanner, Katja Anna; Andreu, Luisa; Font aulet, Xavier; Ribeiro, Manuel Alector; Currás-Pérez, Rafael (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-05-27)
Purpose - This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the ...